The SAP Marketing Cloud provides customer information in real-time, allowing companies to get to know customers better and personalize messaging across all channels throughout the customer journey. It helps in increasing the conversion rate and improving customer loyalty. It provides you with a 360° view of your customers, including their interests, preferences and needs. SAP Marketing Cloud tracks customer behavior in real-time, leveraging context-based marketing, and recording associated purchase intentions across all channels.
Accrete will implement the SAP Marketing Cloud solution and integrate it with SAP Commerce & SAP Sales Cloud, to help companies understand their customers and engage with them intelligently, nudging them in the decision journey to purchase rather than distracting them with irrelevant information.